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Muhammad Mateen · #top 🦩

Scaling DTC Brands to 5–7 Figures on TikTok Shop

TikTok Shop Expert · DTC Growth Strategist · Founder of Tok Step

Speed Builds Momentum — Systems Build Brands.

I help DTC brands launch, manage and scale on TikTok Shop across the USA & EU — from cold-start setup to $3.3M+ verified GMV. Creators, ads, listings and compliance, all run as one system.

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Muhammad Mateen
MM
$3.3M+
GMV Generated
Live TikTok Shop
GMV Today$0
Orders0 ▲
Live Viewers0
$0
Verified GMV
0
Brands Scaled
0
Ad Campaigns
0
Ad Impressions
0
Creator Network Build
TikTok Brands & Shops That Have Trusted My Strategies
Grocerism
Contoured by TBG
Bellavita
Renpho
Mecheer
GL Brand
Pump Sauce
+40 More DTC Brands
Verified Results

Real Brands. Real Numbers.

Every figure below is pulled from verified TikTok Seller Center dashboards across USA & EU markets. No inflated claims — just the receipts.

US · Project 01 TikTok Shop Dashboard — Project 01
$119,750
Gross Sales · 179 Days

Consumer Goods Brand

$119.7K
US · Project 02 TikTok Shop Dashboard — Project 02
$1.34M
7-Figure GMV

Health & Wellness Brand

$1.34M
US · Project 03 TikTok Shop Dashboard — Project 03
$148,637
Gross Sales · 180 Days

Beauty & Skincare Brand

$148.6K
UK · Project 04 TikTok Shop Dashboard — Project 04
£26,221
GMV · UK Market

Lifestyle Brand

£26.2K
US · Project 05 — Oct TikTok Shop Dashboard — Project 05 October
$173,190
October GMV

DTC E-Commerce — Month 1

$173.1K
US · Project 05 — Nov TikTok Shop Dashboard — Project 05 November
$364,662
November GMV ↑110%

DTC E-Commerce — Scale Up

$364.6K

Figures are from specific client campaigns and verified dashboards. Results vary by product, price and margin.

About Muhammad Mateen

The Operator Behind the Growth

Hi, I'm Mateen. I help ambitious DTC brands scale to 5–7 figures on TikTok Shop while expanding into EU and USA markets.

I specialise in building and managing creator ecosystems — developing active communities across Discord and WhatsApp to support creator growth, communication and campaign execution.

A core part of my growth system is TikTok UGC testing for scalable growth. Instead of guesswork, I focus on structured creative testing — identifying winning UGC angles and scaling high-performing creatives to build reliable growth engines.

I believe in transparent, sustainable growth — building trusted brands through creator-led systems. If you want to take a step back and enjoy yourself while I take care of your TikTok Shop optimisation, let's talk.

Shop Management

End-to-end daily TikTok Shop operations

GMV Scaling

Proven systems to grow monthly revenue

Creator Network

200+ vetted creators ready to activate

Ads Expert

100+ campaigns at $0.11 average CPC

Core Expertise

TikTok Shop Management97%
Affiliate & Creator Strategy94%
Paid Ads / GMV Max91%
DTC Brand Strategy93%
Listing Optimization & SEO95%
Shop Compliance & Health96%
What I Do

Six Ways I Grow Your TikTok Shop

Run one service or the whole engine. Each one is a system built to move GMV.

01

Shop Setup & Management

End-to-end store setup, daily operations and continuous optimization for DTC brands.

  • Store setup & product listing
  • Brand & category approval
  • Daily health monitoring
  • Order & fulfillment oversight
02

Affiliate & Creator Program

Daily 50–100 targeted creator outreach with structured collaboration campaigns per brand.

  • 50–100 daily creator outreach
  • Target collaboration setup
  • UGC content strategy
  • Creator performance tracking
03

Paid Ads & GMV Max

100+ campaigns managed at $0.11 average CPC and 1.77% CTR — full-funnel revenue growth.

  • Full-funnel ad strategy
  • GMV Max setup & scaling
  • Creative testing at scale
  • ROAS-focused reporting
04

Listing Creation & SEO

SEO-optimized listings with scroll-stopping images and copy, built to rank organically.

  • Title & keyword optimization
  • Product description writing
  • Image & offer strategy
  • Organic ranking improvement
05

Compliance & Account Health

Proactive policy monitoring to keep your shop safe, compliant and penalty-free.

  • Policy monitoring & alerts
  • Violation appeals handling
  • Content compliance review
  • Account health recovery
06

1:1 Consulting & Strategy

Personalized TikTok Shop strategy sessions for DTC brands ready to level up fast.

  • Full shop audit & review
  • Custom 90-day roadmap
  • Competitor deep analysis
  • Ongoing advisory sessions
The System

Behind Every Brand I Scale

Six repeatable steps that turn growth into a process, not a gamble.

01AUDIT

Map the Foundation

I analyze your catalog, margins, and current TikTok Shop setup to find the real gaps.

02STRATEGY

Build the Plan

I pick the offers, creators and ad angles most likely to scale profitably.

03RECRUIT

Activate Creators

50–100 daily outreach to seed and onboard vetted creators to your shop.

04CREATE

Optimize Listings

SEO-rich titles, images and descriptions built to convert and rank organically.

05SCALE

Push Winners

I scale spend with GMV Max and Spark Ads built on what already converts.

06OPTIMIZE

Compound Weekly

Double down on what works, cut what doesn't — every single week.

Portfolio Proof

The Work Behind the Numbers

Verified ad campaigns, affiliate systems and listing optimization executed across USA & EU markets.

High-ROI Ad Campaign Management

Campaigns Managed100+
Ad Spend Managed$39,104
Impressions Delivered15.8M+
Average CPC$0.11
Average CTR1.77%
Total Conversions9,563
Cost / Conversion$4.09
TikTok Ads ManagerGMV MaxUSA & EU

Affiliate Partnership Development

Daily Creator Outreach50–100/brand
Active Campaigns7+ Ongoing
Collaboration TypeTarget Collab
Commission Range20–25%
Creators / Batch50 Invited
Products / Campaign1–3 Products
Total Network200+ Vetted
Target CollaborationUGC Strategy

Listing Creation & Optimization

Listing BuildTitle + Image + Copy
SEO StrategyKeyword-Rich
Rank GoalTop of Category
Description FormatEnhanced + Rich
Brands Optimized50+ Listings
CategoriesBeauty · Health · Fitness
MarketsUSA & EU
SEO OptimizationOrganic Ranking
Listing Optimization

TikTok Shop Listings, Engineered to Convert

Real brand listings I've created and optimized — scroll-stopping images, keyword-rich copy and offers built to rank organically and convert.

01 Optimized TikTok Shop listing 1
Listing 01
Image · Title · OfferOptimized Listing
02 Optimized TikTok Shop listing 2
Listing 02
Enhanced DescriptionRich Content
03 Optimized TikTok Shop listing 3
Listing 03
Benefit-Led LayoutConversion Focused
04 Optimized TikTok Shop listing 4
Listing 04
SEO OptimizedOrganic Rank
05 Optimized TikTok Shop listing 5
Listing 05
Trust SignalsSocial Proof
06 Optimized TikTok Shop listing 6
Listing 06
Bundle OfferAOV Boost
07 Optimized TikTok Shop listing 7
Listing 07
Video-First GalleryScroll Stop
08 Optimized TikTok Shop listing 8
Listing 08
Keyword StackSearch Ranking
09 Optimized TikTok Shop listing 9
Listing 09
Comparison ChartBuyer Clarity
10 Optimized TikTok Shop listing 10
Listing 10
Review HighlightsCredibility
11 Optimized TikTok Shop listing 11
Listing 11
Price AnchorPerceived Value
12 Optimized TikTok Shop listing 12
Listing 12
Mobile-First LayoutUX Optimized
Testimonials

What Founders Say About Working With Me

Trusted by DTC founders across 8+ countries — real feedback from brands I've helped win on TikTok Shop.

United Kingdom

"Before working with Mateen, our creator process was all over the place. He gave us a clear TikTok Shop system that made the content direction much easier to manage."

EC
Emily CarterFounder · PureGlow Essentials
Private Label Brand
United States

"Our videos were getting views, but sales were not matching. Mateen pointed out the gaps in our product messaging and creator angles, which made the strategy much clearer."

SM
Sarah MitchellCEO · NovaBrands Co.
White Label Brand
Canada

"The consultation with Mateen was straight to the point. We left with a better understanding of our TikTok Shop positioning, creator plan and the numbers we needed to fix."

JW
Jennifer WalshBrand Manager · NorthShelf Brands
Private Label Brand
Australia

"What stood out about Mateen was how practical his advice was. He looked at our margins, content quality, customer journey and GMV MAX direction together."

LT
Laura ThompsonMarketing Director · Southern Peak Commerce
White Label Brand
Pakistan

"We were stuck at 4 figures for months. After Mateen reworked our content direction and creator strategy, we reached our first 5 figure month within 60 days."

HA
Hassan AhmedFounder · ZestVitals
Private Label Brand
United Arab Emirates

"Mateen made us rethink how TikTok Shop actually works. Instead of treating it like a normal ecommerce channel, we started building around creators and content."

OR
Omar Al-RashidCEO · LuxeTradeHub
White Label Brand
India

"The best part was the clarity. Mateen helped us understand which numbers actually mattered — margins, conversion, creator performance and not just revenue."

AM
Arjun MehtaEcommerce Manager · ViraCart Brands
Private Label Brand
United Kingdom

"Mateen understood both the content side and the backend side of TikTok Shop. That made the strategy feel more connected and easier for our team to execute."

JH
James HarrisonFounder · HarvestEdge Goods
Private Label Brand
United States

"Our product presentation was too basic before. Mateen helped us make the content sharper, clearer and more focused on the customer problem."

MB
Michael BrooksManaging Director · BlazeCommerce Group
White Label Brand
Germany

"Mateen brought structure to our TikTok Shop scaling plan. We stopped chasing random tactics and started focusing on creator quality, testing, and backend systems."

DM
David MuellerHead of Growth · AlphaScale GmbH
Private Label Brand
Common Questions

Answers Before You Book

The things brand founders ask me most before we start working together.

What exactly do you do as a TikTok Shop expert?

I manage TikTok Shops end to end for DTC brands — shop setup, listing optimization, recruiting and activating creators, running paid ads and GMV Max, and keeping your account compliant. You can hire me for one piece or the whole system.

Which markets and niches do you work with?

I work primarily in the USA and EU TikTok Shop markets, across beauty, health, wellness, fitness and lifestyle DTC brands. If your product demos well on video, it can scale on TikTok Shop.

How fast can I expect results?

Most brands see meaningful order volume within the first 30 to 60 days once creators and ads are live. Timelines depend on your product, price point and margins — I'll give you an honest read on your first call.

Do you bring the creators or do I need my own?

I bring them. Through daily targeted outreach of 50–100 creators per brand and a network of 300+ vetted affiliates, you don't need an existing creator base to start scaling.

How do we start working together?

Book a free 1:1 strategy call. I'll review your shop, show you exactly where the growth is, and lay out a clear plan. No pressure — if we're not a fit, I'll tell you straight.

Ready to Make TikTok Shop Your #1 Channel?

Book a free 1:1 strategy call. I'll audit your shop and show you exactly where the growth is hiding.

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Get In Touch

Let's Scale Your Brand Together

Whether you're launching your first TikTok Shop or scaling to 7 figures, tell me about your brand and I'll tell you exactly what it needs.

mateen@mateenofficially.com
@mateenofficially
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